PURLS/GURLS/QR
We have all the tools and expertise needed to assist you in effectively executing your ideas and campaigns. We employ a campaign manager who will assist you in any or all of the following: Personalized URLs & General URLs.
Personalized URLs allow marketers to see who is responding to their messages and how far they are getting in the process before stopping. In addition to the enhanced data available PURLs have been proven to double the average response rates of direct mail campaigns (according to direct marketing association research).
PURL Advantages
- Response rates
- Focus on analytics
- Organization of data for subsequent communication
QR CODES
A QR code or other 2-D tag can link to just about anything. But whatever content you send back to user must be something worthwhile. In order to maximize the opportunity with QR codes we need to interact with people in a way that’s interesting and fun.
Consumers don’t want to be bombarded with more brand information or plain advertising. Customers who scan the codes want to be entertained and informed. Make sure that the resulting content or action is worth the customers interaction.
